Thoughts from the Flow Team

ethos pathos and logos

Are you hearing me?

I believe there is a common fundamental foundation for effective human communication – Ethos, Pathos, Logos. I first came across this in a training course in my early 20s. Now, 30 years later, I’ve had plenty of opportunity to practice delivering presentations to international audiences and can vouch for its effectiveness, particularly in our digital world.

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Better Webinar Flow with HTML5 Based Platforms

Like other marketers, you may have often experienced frustrating installation or audio-video related problems with webinar systems as an organizer, a presenter or a simple attendee. Although HTML5 is not new, the inconsistencies across major browsers on the one hand and the lack of an established browser-based audio-video communication technology on the other, have, until […]

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It’s time to reinvent webinars for marketers

It’s 2019 and we are still operating webinars with software from fifteen years ago. Say “webinar” to a marketer and they start showing PTSD symptoms. The main reason for this has been been a lack of customer focus from meeting/conferencing software providers who have built products to meet the needs of every single person in […]

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Top 3 Reasons You Need A New Webinar Platform

From the early days of the screen sharing technology around the year 2000, marketers recognized the value and advantages of remote presentations. The improvement in the speed and reliability of the Internet in those years, combined with advances in VOIP (Voice Over IP) led to a number of Webex-like platforms that enabled online meetings and […]

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