From the early days of the screen sharing technology around the year 2000, marketers recognized the value and advantages of remote presentations. The improvement in the speed and reliability of the Internet in those years, combined with advances in VOIP (Voice Over IP) led to a number of Webex-like platforms that enabled online meetings and by extension the ability to present to tens or hundreds of attendees online.
It’s 2018 and we are still operating webinars with software from fifteen years ago. Say “webinar” to a marketer and they start showing PTSD symptoms. The main reason for this has been been a lack of customer focus from meeting/conferencing software providers who have built products to meet the needs of every single person in the enterprise – from the HR teams training new hires to sales team presenting their solution to the world – and using online meeting software for a very different kind of communication – webcasting.