Undercurrent

Thoughts from the Flow Team

The golden rules of webinar engagement

We recently sat down with webinar expert, and Regional Marketing Manager at Okta, Cassandra Theocharous to talk about the golden rules of webinars. Here’s a look back at that conversation. Catch the full webinar on demand: click here Tell me a little about yourself. Cass: Sure, so a little bit about me, I’ve been working […]

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Getting More Done with Zapier

Operating a business in today’s world involves using many separate services and tools that usually do not connect to one another directly: Producing webinars using Flow… Outlook or Google for email… Salesforce or Marketo for client management… Slack or Teams for group communication… and those examples only scratch the surface of what’s out there. With […]

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The Ultimate Guide on How to Host Virtual Events

How to Host a Virtual Event – The Ultimate Guide

Virtual events are ones where participants attend a session online and a host presents a topic or conducts a discussion. Some examples of virtual events are webinars, live interviews, podcasts, virtual conferences, live Q&A sessions, etc. With the advent of technology that makes live streaming and web-conferencing so easy, the popularity of virtual events is […]

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Types of Webinars to Host and How They Can Help Your Business

11 Types of Webinars That You Can Host for Your Business

Webinars have become a great way of promoting your brand and generating leads and conversions. This is perhaps the reason why marketers around the world have started using different types of webinars to promote their businesses.  But why are webinars so effective? One of the main reasons that webinars are helpful for brands is that […]

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Metrics for Online Events

6 Key Metrics for Breakthrough Online Events

Hosting an online event isn’t enough. To make it successful, you need to promote it well. But that’s not all.  It’s also crucial for you to monitor the key performance metrics of the online event to determine where you’re succeeding and where you’re lagging behind. These insights can help you figure out what you need […]

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6 Effective Webinar Engagement Strategies

6 Effective Webinar Engagement Strategies That Wow Crowds

“Webinar engagement strategies” sounds like a heavy term.  Let’s understand it better with a simple analogy: Remember how in school some classes were so invigorating that you looked forward to them? And you scored well in those subjects, right? Those instructors became your favorite and you recommended them to your friends. What was different about […]

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