Today we are going to discuss how webinars and online events are used as lead generation tools. With 20 years of experience, we would love to share how vital it is and tell you how we can help you achieve your business goals. Today, webinars serve as the number one lead generation tool.
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Long before COVID-19, there were simple virtual meetings, general web conferences, and outdated webinar technologies such as Adobe Flash. All of a sudden, the pandemic changed everything from shifting the spotlight to online tools for remote collaboration to work-from-home setups and distance learning. This new normal didn’t just change how we work—it completely transformed how we think about webinars and online events. Today, they’ve evolved into one of the most powerful tools for marketing, lead generation, and meaningful engagement with your audience.
If you’re looking to elevate your online presence and generate leads, webinars are no longer optional—they’re essential. How did this happen?
The shift to digital marketing has been transformative. From email campaigns and SEO to social media, each advancement brought new ways to reach audiences. When COVID-19 limited travel, the demand for virtual engagement surged, and webinars became essential. Not just for education, webinars enabled product launches, brand-building, and lead generation, drawing global audiences with ease. Unlike simple live streaming, webinars offer interactive features that boost engagement and drive results.
Webinars were a great way to introduce something new to a wider audience or even to a specific audience and let them gain live experience and impression, information of the registrants and attendees served as leads. As webinar software grew in popularity, more and more companies transitioned to this new normal, leveraging it not only for internal use but also for customer engagement, marketing, and sales efforts. Eventually, with the adoption of cloud technology, webinar software evolved into a SaaS (Software-as-a-Service) model, offering web browser-based access and eliminating the need for software downloads.
Now, webinar platforms have evolved into cloud-based SaaS, making it easy to reach targeted audiences through any web browser. Today, webinars are powerful tools in e-learning, education, and, especially, lead generation for marketing and sales.
Let’s look at some figures (the stats are provided by Kaltura, WebinaCare, LiveWebinar, and Content Marketing Institute).
If you get the idea here, webinars are no longer just information delivery or learning tools anymore. It has diverse utilization and if you own a business, selecting a suitable webinar tool can generate customers.
With Flow, we can help achieve these goals with specially curated tools to support your marketing campaigns. Creating a sound strategy to arrange one or a funnel of webinars, choosing the right metrics, selecting the right presenters, creating quality content, right marketing tools (such as social media, emails, etc.) and executing are the steps that you need to follow. You’ll be able to read more details here.
Flow isn’t yet another webinar company with software to sell. Instead, we help businesses to reach their potential with their perspectives and use cases.
Try Flow risk-free for 30 days (no payment or commitment required): Let’s rock!
How to Create a Webinar Funnel: The Ultimate Guide
Flow (flowapp.com) is a WebRTC-based webinar platform launched in 2017 by Omnovia Technologies, a leader in the webinar business since 2004. While Flow is one of the best webinar platforms for small businesses it provides enterprise options for large-scale events and webinars.Got questions? Reach Flow Customer Care.