Webinars vs. Podcasts: Are You Making the Right Choice?

By Flow Team - On June 12, 2020

It’s essential for your brand to connect with your target audience. If you aren’t able to connect with them effectively, you likely won’t be able to attract or retain them either. 

Webinars and podcasts both serve as mediums through which you can connect with your audience. With them, you can easily communicate valuable information. 

But which one should you choose? Who wins when it comes to webinars vs. podcasts?

Let’s find out.

Webinars

Hosting webinars gives you a way to convey information through audio-visual content. You can incorporate photos, videos, slides, and audio into them. Due to their effectiveness, nearly 55% of brands said that they intended to increase the number of webinars they are creating in 2020.

But why?

Because webinars attract a highly-targeted audience. This means that the attendees are genuinely interested in the topic. Also, they have a high retentivity of up to 56 minutes. Additionally, you can pre-record webinars and use them multiple times or even go live.

Additionally, you can interact with your attendees in real-time and that can help you connect with them more effectively. 

What’s more?

The registrant-to-attendee conversion rate is about 55%. Hence, you can expect a good number of attendees too.

However, on the flip side, attendees can’t fast-forward the webinars, unlike podcasts. 

Now that you know all about webinars, let’s take a look at podcasts.

Podcasts

One of the biggest advantages of podcasts is the fact that you can listen to them on the go. In fact, nearly 65% of people listen to them while driving. 

What’s more?

Most Americans (70%) are familiar with podcasts and about 51% of people in the US listen to them. Yet another striking feature of podcasts is that they can help you connect with your audience for a longer amount of time as they’re not one-time events.

But that’s not all. 

Podcasts can be polished through post-processing. That’s something that’s not possible with live webinars. 

They’re also able to draw in more listeners as there’s no time constraint. However, the quality of the audience may not be as good or as targeted as that of webinars. 

Additionally, podcasts lack real-time interactions and visual elements. This can make it challenging to convey information effectively and connect with your audience.

What’s more?

The listeners may not be paying complete attention to the podcast as many people do other activities while listening to them.

To dive deeper into how they compare with each other, check out our infographic on webinars vs. podcasts below and find out which one will give you the edge over your competition.


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